Virtual Reality (VR) pioneer, and leading researcher at Stanford University, Dr. Jeremy Bailenson indicates, “Virtual Reality is better understood not as a media experience, but as an actual experience with attendant results for behavior. VR creates patterns of activation in the brain that neuroscientists have predicted for actual events. It teaches muscle memory and allows us to engage in multiple senses similar to the real world.”

The psychologically and perceptually immersive nature of VR gives people a high level of presence, indicating greater potential for VR to be used as a technique to strengthen mental habits and bio-hack the way you feel, at any given moment. It targets the subconscious processes that dominate 95% of how we operate. Essentially, we can use it as a tool to re-write the code that makes up who we are. Specifically, we can target the habits, impulses, and thought processes that hinder our performance efforts and trap us within our comfort zones.